Reaching consumers where they shop requires brands to sell products in the channels customers want. “The Total Economic Impact of Rithum Managed Marketplaces” study, by Forrester Consulting, published in February 2024, found that interviewees’ marketplace strategies revolved around putting products in front of customers in their channels of choice. The Forrester study examines the potential return on investment (ROI) brands can achieve with a multichannel presence, automation, and driving profitable growth through Rithum.
“It’s not up to the brand or retailer to dictate where a consumer should shop,” said the VP of global digital product and consumer experience at a footwear retailer. “If a consumer wants to shop somewhere, we should be present in the channel in which that consumer is shopping. We should not be dictating where they find our product. They should be dictating where we show up for them. Rithum offers that opportunity for us.”
“It’s not up to the brand or retailer to dictate where a consumer should shop. [The brand or retailer] should be dictating where we show up for them. Rithum offers that opportunity for us.”
– VP of global digital product and consumer experience at a footwear retailer
Brands experience sales growth during first three years with multichannel selling strategy using Rithum
Rithum Commerce Solutions allowed the composite organization to reach new buyers in their channels of choice, according to the study. The organization was also able to improve its Amazon Featured Offer win percentage, use reporting and analytics to make better decisions and protect its margins.
The result? In the first three years of investment, the composite organization realized the following sales growth by selling through multiple marketplaces:
- Year 1: 60%
- Year 2: 33%
- Year 3: 25%
Without Rithum, Forrester found the organization would have achieved a 10% organic growth rate selling through multiple marketplaces.
With 50% of the growth attributed to the Rithum investment plus a 10% profit margin, Forrester said the additional GMV is worth $175,000.
Read the full study and estimate the potential impact for your business here.
